Microsoft Tag is a new kind of bar code that connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. Tags are free to create and use. You can add them to your ads, posters, product packages, display it on your website, billboards, clothing…the list is endless. When you scan a Tag using the free Tag Reader application on your mobile phone, it will automatically open a webpage, add a contact to your address book, display a message, or dial a number – there are no long URLs to type or SMS messages to send.
Anyone can create Tags for free. And unlike other kinds of bar codes, Tags are fully customizable. You can create your Tags in black and white or colorful Tags that visually represent your business or personal brand in a spectacular manner.
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